TOC: J Intl Con Mar


Journal of International Consumer Marketing, 23(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: global: journals

Journal of International Consumer Marketing 

Relevant ARCategory: Marketing Journals 

Determinants of Shopping Behavior of Urban Consumers
Rajagopal [Publisher] [Google Scholar]

The Effect of Indian Consumers’ Life Satisfaction on Brand Behavior toward a U.S. Global Brand
Vertica Bhardwaj; Hyejune Park; Youn-Kyung Kim [Publisher] [Google Scholar]

Catch Up and Keep Up: Relative Deprivation and Conspicuous Consumption in an Emerging Market
Kerry Chipp; Nicola Kleyn; Thando Manzi [Publisher] [Google Scholar]

The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective
Sergio W. Carvalho; Sridhar Samu; Subramanian Sivaramakrishnan [Publisher] [Google Scholar]

Consumer Promotions in the Indian Market
Joshy Joseph; Bharadhwaj Sivakumaran [Publisher] [Google Scholar]