ARC: Connections: ELMAR: TOC areas: global: journals

Journal of International Consumer Marketing  Relevant ARCategory: Marketing Journals

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Determinants of Shopping Behavior of Urban Consumers
–Rajagopal [Publisher] [Google Scholar]

The Effect of Indian Consumers’ Life Satisfaction on Brand Behavior toward a U.S. Global Brand
–Vertica Bhardwaj; Hyejune Park; Youn-Kyung Kim [Publisher] [Google Scholar]

Catch Up and Keep Up: Relative Deprivation and Conspicuous Consumption in an Emerging Market
–Kerry Chipp; Nicola Kleyn; Thando Manzi [Publisher] [Google Scholar]

The Effect of Country-Related Brand Associations and Product Attributes on Attitude toward Unfamiliar Foreign Brands: A Schema Congruity Perspective
–Sergio W. Carvalho; Sridhar Samu; Subramanian Sivaramakrishnan [Publisher] [Google Scholar]

Consumer Promotions in the Indian Market
–Joshy Joseph; Bharadhwaj Sivakumaran [Publisher] [Google Scholar]

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