TOC: J Con Behaviour


Journal of Consumer Behaviour, 10(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Journal of Consumer Behaviour 

Relevant ARCategory: Marketing Journals 

Emotion regulation consumption: When feeling better is the aim
Elyria Kemp and Steven W. Kopp [Publisher] [Google Scholar]

Religiosity and consumer behavior of older adults: A study of subcultural influences in Malaysia
George P. Moschis and Fon Sim Ong [Publisher] [Google Scholar]

Brand names on packaging and their impact on purchase preference
Sylvie Laforet [Publisher] [Google Scholar]

The effect of usage situation on Korean consumers’ brand evaluation: The moderating role of self-monitoring
Yongjun Sung [Publisher] [Google Scholar]

Metaphoric advertisement comprehension: The role of the cerebral hemispheres
Kristy Vance and Sandra Virtue [Publisher] [Google Scholar]

Exploring consumer adoption of a high involvement eco-innovation using value-belief-norm theory
Johan Jansson, Agneta Marell and Annika Nordlund [Publisher] [Google Scholar]