TOC: J Bus Bus Mar


Journal of Business-to-Business Marketing, 17(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: b2b: journals

Journal of Business-to-Business Marketing 

Relevant ARCategory: Marketing Journals 

The Effect of Perceived Value and Switching Barriers on Customer Price Tolerance in Industrial Energy Markets
Constantino García-Acebrón; Rodolfo Vázquez-Casielles; Víctor Iglesias [Publisher] [Google Scholar]

Information Technology Use and Firm’s Perceived Performance in Supply Chain Management
Sara Campo; Natalia Rubio; María Jesús Yagüe [Publisher] [Google Scholar]

Relational Norms in Interfirm Exchanges: From Transactional Cost Economics to the Service-Dominant Logic
Michèle Paulin; Ronald J. Ferguson [Publisher] [Google Scholar]

Book Reviews

Strategic Customer Management: Strategizing the Sales Organization , by Nigel F. Piercy and Nikala Lane
Lars-Gunnar Mattsson [Publisher]

Resourcing in Business Logistics: The Art of Systematic Combining , by M. Jahre, L.E. Gadde H. Håkansson, D. Harrison, G. Persson, and G. Liber
Torkel Strömsten [Publisher]