TOC: Intl J Man Mar Res

Introduction

International Journal of Management and Marketing Research, 4(1)

 ARC: Connections: ELMAR: Posting


International Journal of Management and Marketing Research
ISSN # 1933-3153
Volume 4, Number 1, 2011 http://www.theibfr.com/ijmmrsample.htm

The Relationship between Psychological Strain Self-Regulation, and Informal Accountability for others
M. Todd Royle, Gavin Fox

The Influence of Socialization Agents and Demographic Profiles on Brand Consciousness
Zaharah Ghazali

Work and Family Conflict: A Comparison between American and Mexican Women
Alicia Cavazos-Garza

Development of Marketing Orientation in Small and Medium-Sized Enterprises Evidence from Eastern Europe
Andrzej Kobylanski, Radoslaw Szulc

Product Innovation by Small and Medium-Sized Firms through Outsourcing and Collaboration
Arup K. Sen, Kushnood Haq

Mobile Advertising Engine for Centralized Mobile Coupon Delivery
Jeffrey Wray, Daniel Plante

An Assessment of Visitor Satisfaction with Nature-Based Tourism Attractions
Perunjodi Naidoo, Prabha Ramseook-Munhurrun, Premita Seegoolam