Sheth Emerging Scholars Consortium


First Biennial Sheth Emerging Scholars Faculty Consortium, Academy of Marketing Science, Reims, France, 21-22 Jul 2011; Deadline 1 Apr

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First Biennial Sheth Emerging Scholars Faculty Consortium
Academy of Marketing Science
July 21-22, 2011
Reims, France

Academia is a knowledge-based industry, and it plays a dual role in the knowledge arena. It is both a consumer and producer of knowledge. Historically, knowledge creation has been driven by scholars from developed countries. As such, many of our more established marketing journals and institutions reside in the developed markets of North America, Europe, and Australasia. However, with GDP in emerging market economies expected to be at or above five percent and with close to 85 percent of the world population residing in these emerging economies, it is imperative that the marketing academy begin a process of knowledge exchange so that both developed and emerging economies engage in a scholarly dialogue that is mutually beneficial.

As a preeminent international society focused on marketing as an academic field, the Academy of Marketing Science (AMS) is pleased to announce the First Biennial Sheth Emerging Scholars Faculty Consortium. The intent of this faculty consortium is to bring together two groups of scholars—those who have distinguished themselves in the academic arena (“Distinguished Scholars”) and those university scholars from emerging market economies who hold promise for the future of the global marketplace (“Emerging Scholars”)—in order to begin a knowledge-sharing venture with respect to both research and teaching.

This first faculty consortium will be held in Reims, France in conjunction with the World Marketing Congress (WMC) and the 2nd Biennial AMS Doctoral Consortium. The event will kick off on Thursday evening with a reception for the consortium delegates, followed by a one-half day program focused on research and teaching. In addition to the dedicated one-half day program, registration includes attendance at all WMC scholarly presentations and social events.

Emerging scholar consortium delegates will receive up to USD1000 from the Academy to attend the faculty consortium and the Congress (reimbursement via receipts submitted after the consortium). Registration for the WMC is also included in the consortium registration for delegates. Each delegate will be responsible for obtaining any required travel documents into France, and the program will be presented in English. A certificate of completion will be awarded to Emerging Scholars at the end of the program.

To apply for participation in the consortium as an “Emerging Scholar,” please forward the following materials (in English) to Vicky Crittenden, Consortium Chair ( a letter of intent to attend the consortium if invited, a letter of support from your dean or institutional colleague, a 500-750 word document briefly outlining your research and teaching interests, and a copy of your curriculum vita. Selection as a consortium delegate will depend upon a variety of factors, including research interests and inclinations, teaching diversity, and geographic representation. The deadline for consideration as a consortium delegate is April 1, 2011. Decisions will be made and notification sent to all applicants around the end of April.

Tentative Event Schedule

Thursday evening, (July 21, 2011)

Welcome reception for consortium delegates, distinguished scholars, AMS officers and Board of Governors, and journal editors

8:00 – 8:15 a.m. (July 22, 2011)

Introduction and Welcome
Greg Marshall, President, AMS

8:15 – 8:30 a.m. Consortium Overview and Expectations
Vicky Crittenden, Consortium Chair & President-Elect, AMS

8:30 – 10:00 a.m. Publish or Perish—Publishing in the Top Marketing Journals “An Overview of Both General and Niche Marketing Journals”
Distinguished Scholar

“Developing a Research Pipeline and Credible Portfolio”
Distinguished Scholar

“The Politics of Publishing”
Distinguished Scholar

10:00 – 10:30 a.m.
Break and Networking

10:30 – noon
Knowledge Dissemination in the Classroom

“Graduate Marketing Education”
Distinguished Scholar

“Current Trends in Teaching and Social Media”
Distinguished Scholar

“The Scholarship of Teaching”
Distinguished Scholar

“Scholarly Contribution via Textbook Authorship”
Distinguished Scholar

Noon Lunch: Creating Collaborative Partnerships
Delegates and Distinguished Scholars

For information about the Academy of Marketing Science, please see For additional information about the 2011 World Marketing Congress, please click on the link on the AMS home page. Please contact Vicky Crittenden ( if you have any questions about the First Biennial Sheth Emerging Scholars Faculty Consortium.