Marketing Management


Dawn Iacobucci invites ELMAR subscribers to send her papers that might be featured in the new edition of her Marketing Management text

 ARC: Connections: ELMAR: Posting

Hi Folks, I’m revising my Marketing Management text for its 3rd ed. with Cengage. If you would like your research featured (albeit briefly, in an endnote, with your name and your university affilitation–your students will think you’re a rock star), please send me a paper or two (a brief description of your basic findings would be helpful also). Thanks! Dawn (