Journal of Global Academy of Marketing Science, Vol.20 No.4

SPECIAL SECTION: Marketing in a Turbulent Environment

GUEST EDITOR: Yung Kyun Choi (Dongguk University)

 

1. Toward Developing Marketing Strategies in Turbulent Environment

- Yung Kyun Choi

2. Persuasion effect of e-WOM: The Impact of Involvement and Ambiguity Tolerance

 

- Chih-Chien Wang, Yi-Ting Wang

3. The Effect of Forgiveness and Trust on Relational Performance in the Purchasing of Business Services

 

- Jeonpyo Noh

4. The Mediating Effect of Perceived Service Risk on Perceived Value of Internet Apparel Shopping:

From the Quality-Risk-Value Approach

 

- Jihyun Kim, Mary Lynn Damhorst

5. Consumer Behavior in Green Marketing for Luxury Brand: A Cross-Cultural Study of US, Japan and Korea

 

- Jina Park, Eunju Ko, Sookhyun Kim

6. Content Analysis of Online Co-Design Community Interactions: A Case Study of Crowd-Sourced Threadless

 

- Juanjuan Wu, Cara Damminga, Kim K. P. Johnson, Hye-Young Kim

 

REGULAR PAPERS

 

1. Initial Trust with Unknown E-tailers in the Context of Online Gift Shopping

 

- Jaeha Lee, Seung-Eun Lee

2. Super Bowl Ads: An Empirical Investigation of the Advertising-to-Sales Relationship

 

- Chuck Tomkovick

Publisher: Korean Academy of Marketing Science (www.jgams.net)