TOC: J Mar Res


Journal of Marketing Research, 48(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Journal of Marketing Research 

Relevant ARCategory: Marketing Journals 

Lessons from an "Oops" at Consumer Reports: Consumers Follow Experts and Ignore Invalid Information
Uri Simonsohn [Publisher] [Google Scholar]

Mapping Online Consumer Search
Jun B Kim, Paulo Albuquerque, Bart J Bronnenberg [Publisher] [Google Scholar]

Measuring Contagion in the Diffusion of Consumer Packaged Goods
Rex Yuxing Du, Wagner A Kamakura [Publisher] [Google Scholar]

The Effects of Consumers’ Price Expectations on Sellers’ Dynamic Pricing Strategies
Hong Yuan, Song Han [Publisher] [Google Scholar]

When Trade-Offs Matter: The Effect of Choice Construal on Context Effects
Uzma Khan, Meng Zhu, Ajay Kalra [Publisher] [Google Scholar]

Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers
Baohong Sun, Shibo Li [Publisher] [Google Scholar]

From Generic to Branded: A Model of Spillover in Paid Search Advertising
Oliver J Rutz, Randolph E Bucklin [Publisher] [Google Scholar]

It’s Not What You Get but When You Get It: The Effect of Gift Sequence on Deposit Balances and Customer Sentiment in a Commercial Bank
Emily Haisley, George Loewenstein [Publisher] [Google Scholar]

Unstructured Direct Elicitation of Decision Rules
Min Ding, John R Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, Steven P Gaskin [Publisher] [Google Scholar]

Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach
Lan Luo [Publisher] [Google Scholar]

Adaptive Self-Explication of Multiattribute Preferences
Oded Netzer, V Srinivasan [Publisher] [Google Scholar]

More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions
Jungkeun Kim, Raghunath Singh Rao, Kyeongheui Kim, Akshay R Rao [Publisher] [Google Scholar]

How Should Consumers’ Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches
Klaus M Miller, Reto Hofstetter, Harley Krohmer, Z. John Zhang [Publisher] [Google Scholar]

Answering the Unasked Question: Response Substitution in Consumer Surveys
David Gal, Derek D Rucker [Publisher] [Google Scholar]

The Influence of Price Discount Versus Bonus Pack on the Preference for Virtue and Vice Foods
Arul Mishra, Himanshu Mishra [Publisher] [Google Scholar]