ARC: Connections: ELMAR: TOC areas: cb: journals

Journal of Consumer Marketing  Relevant ARCategory: Marketing Journals

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Consumer behaviour and sensory preference differences: implications for wine product marketing
–Johan Bruwer, Anthony Saliba, Bernadette Miller [Publisher] [Google Scholar]

Brand parody: a communication strategy to attack a competitor
–Sylvie Jean [Publisher] [Google Scholar]

Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR
–Sana-ur-Rehman Sheikh, Rian Beise-Zee [Publisher] [Google Scholar]

Consumer purchase intention for organic personal care products
–Hee Yeon Kim, Jae-Eun Chung [Publisher] [Google Scholar]

How does corporate social responsibility create value for consumers?
–Todd Green, John Peloza [Publisher] [Google Scholar]

Towards a better understanding of factors affecting transfer of brand associations
–Jean Boisvert, Suzan Burton [Publisher] [Google Scholar]

Bundling or unbundling frequently purchased products: a mixed method approach
–Raj Arora [Publisher] [Google Scholar]

Consumer effects of environmental impact in product labeling
–Norm Borin, Douglas C. Cerf, R. Krishnan [Publisher] [Google Scholar]

The wellness prescription
–Sharon M. Goldman [Publisher] [Google Scholar]

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