TOC: J Con Mar


Journal of Consumer Marketing, 28(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Journal of Consumer Marketing 

Relevant ARCategory: Marketing Journals 

Consumer behaviour and sensory preference differences: implications for wine product marketing
Johan Bruwer, Anthony Saliba, Bernadette Miller [Publisher] [Google Scholar]

Brand parody: a communication strategy to attack a competitor
Sylvie Jean [Publisher] [Google Scholar]

Corporate social responsibility or cause-related marketing? The role of cause specificity of CSR
Sana-ur-Rehman Sheikh, Rian Beise-Zee [Publisher] [Google Scholar]

Consumer purchase intention for organic personal care products
Hee Yeon Kim, Jae-Eun Chung [Publisher] [Google Scholar]

How does corporate social responsibility create value for consumers?
Todd Green, John Peloza [Publisher] [Google Scholar]

Towards a better understanding of factors affecting transfer of brand associations
Jean Boisvert, Suzan Burton [Publisher] [Google Scholar]

Bundling or unbundling frequently purchased products: a mixed method approach
Raj Arora [Publisher] [Google Scholar]

Consumer effects of environmental impact in product labeling
Norm Borin, Douglas C. Cerf, R. Krishnan [Publisher] [Google Scholar]

The wellness prescription
Sharon M. Goldman [Publisher] [Google Scholar]