TOC: Qual Mar Res Intl J


Qualitative Market Research: An International Journal, 14(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Qualitative Market Research 

Relevant ARCategory: Marketing Journals 

Mixed methods designs in marketing research
Robert L. Harrison, Timothy M. Reilly [Publisher] [Google Scholar]

Storytelling research on international visitors: Interpreting own experiences in Tokyo
Drew Martin, Arch G. Woodside [Publisher] [Google Scholar]

Dear Mr Chocolate: Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research
Lia Zarantonello, Harri T. Luomala [Publisher] [Google Scholar]

An exploration of men’s brand relationships
Linda Tuncay Zayer, Stacy Neier [Publisher] [Google Scholar]

Applying the nominal group technique to specify the domain of a construct
Stephen Lloyd [Publisher] [Google Scholar]