ARC: Connections: ELMAR: TOC areas: methods: journals

Qualitative Market Research  Relevant ARCategory: Marketing Journals

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Mixed methods designs in marketing research
–Robert L. Harrison, Timothy M. Reilly [Publisher] [Google Scholar]

Storytelling research on international visitors: Interpreting own experiences in Tokyo
–Drew Martin, Arch G. Woodside [Publisher] [Google Scholar]

Dear Mr Chocolate: Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research
–Lia Zarantonello, Harri T. Luomala [Publisher] [Google Scholar]

An exploration of men’s brand relationships
–Linda Tuncay Zayer, Stacy Neier [Publisher] [Google Scholar]

Applying the nominal group technique to specify the domain of a construct
–Stephen Lloyd [Publisher] [Google Scholar]

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