Advertising and Consumer Psych


Advertising and Consumer Psychology, Eugene, OR, 6-7 May 2011, Organizer Lynn R. Kahle; Deadline 7 Mar

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Call for Papers
Advertising and Consumer Psychology Conference

May 6-7, 2011
Eugene, Oregon

The topic for the 2011 Advertising and Consumer Psychology Conference is environmental sustainability. The conference will look at the consumer psychology of marketing communications on this timely topic. Some subtopics on which papers would be welcome include corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, lifestyles, voluntary simplicity, product end-of-life issues, marketing organic foods, and advertising and public policy. The overall goal is to refine and direct what we know about advertising and consumer psychology in relation to sustainability.

Preference will be given to papers describing a long-term program of research, not just a single study (as is true of most academic conferences). A competitive review process will be used for selecting papers. The intent is to achieve genuine dialogue that results from the small size of the conference, the generous allotment of time for each paper, and the mix of participants. We intend to produce an edited book featuring the best papers from the conference.

The conference will be held May 6-7, 2011, at the University of Oregon in Eugene, OR. Submit extended abstracts (two pages) or full papers (maximum 25 pages) by March 7, 2011 to: Lynn R. Kahle, Notification of decisions will occur by March 21.