Revisit: Naples Forum on Service


The 2011 Naples Forum on Service, Capri, 14-17 Jun 2011, Chairs Evert Gummesson, Cristina Mele and Francesco Polese; Deadline 12 Jan

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The 2011 Naples Forum on Service


Service Dominant logic, Network & Systems
Capri – June 14 – 17 2011 – Villa Orlandi

Theory and Service Science: integrating three perspectives for a new service agenda.


The University of Cassino and The University of Naples “Federico II”


Evert GUMMESSON, Professor, Stockholm University, Sweden
Cristina MELE, Assistant Professor, University of Naples “Federico II”, Italy
Francesco POLESE, Associate Professor, University of Cassino, Italy


Evert GUMMESSON, Stockholm University, Sweden.
Robert LUSCH, University of Arizona, USA and Stephen VARGO, University of Hawaii, USA.
Jim SPOHRER, IBM Almaden Research Center, San Jose, USA.


Service-Dominant (S-D) logic.
Network and Systems Theory.
Service Science, Management, Engineering and Design (SSMED),


The Forum starts on Tuesday, June 14, 2011, with registration and a reception at 18:00. On Wednesday, June 15, the Forum opens at 9:00 and ends on Friday, June 17, at 16:00. For details and continuous updates, see


Villa Orlandi, Via Finestrale 2c, 80071 Anacapri, Italy.


We invite papers dealing with themes within one or several of the 3 Forum Pillars: S-D logic, service science, and network/systems theory. We especially encourage submissions with an integrative perspective. The papers could be theoretical and/or empirical and be based on qualitative and/or quantitative research. In order to submit a proposal directions are given within the web page. Topics could include (but are not restricted to) the following:

  • The role of networks, interaction and relationships
  • Value co-creation and the changing role of suppliers and customers
  • Value propositions
  • Customer centricity vs. a multi-party stakeholder orientation (balanced centricity)
  • Integration and management of resources and capabilities
  • Business relations and social relations
  • Social media
  • Service innovation
  • Service processes and engineering
  • Many-to-many marketing and markets as networks
  • The Viable Systems Approach (VSA)
  • Business models to manage networks and service systems
  • Stochastic models of service systems
  • Experiences of service science projects in research and/or education
  • ICT for service
  • Web 2.0 or Web 3.0, the semantic web
  • Brand communities
  • Methodological challenges and issues in service research


To stimulate academic scholarship, discussions of ideas and dialogue among students and researchers from different countries in the field of service, we would like to invite doctoral students to attend this doctoral workshop. PhD students in early and middle stages of their PhD research project are particularly encouraged to present their research proposals, preliminary results and their reflections on issues related to theory, methods and analysis. In case the PhD dissertation is not a monograph and is made of a series of articles on a common theme, the candidate can present a part of the work and a two-page summary of the overall dissertation theme.


  • Abstract submission: January 12, 2011
  • Notification of acceptance: February 20, 2011
  • Final paper submission: April 30, 2011

Full information at