Revisit: Marketing Science 2011


Xueming Luo seeks participants for special sessions on quantifying the profit impact of marketing; INFORMS Society for Marketing Science 2011, Houston, 9-11 Jun 2011; Xueming's Deadline 17 Jan

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areas: methods: conference

Dear All, happy 2011.

For the upcoming Marketing Science conference, I am putting together special sessions on quantifying the profit impact of marketing. Research on the financial value of marketing variables should be sustainable and innovative, especially with new platforms (e.g., digital social media), new data (e.g., from emerging economies), and new methodologies (i.e., cross-sectional or time-series).

If you are interested in participating in such special sessions, please send me an abstract (less than 250 words) and author contact information by Jan 17th. Looking forward to your reply (to

Best wishes,

Xueming Luo
James & Unice West Distinguished Professor
Department of Marketing
College of Business
The University of Texas at Arlington
Office: (817)-272-2279,