TOC: J Database Mar

Introduction

Journal of Database Marketing, 17(3/4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: direct: journals

Journal of Database Marketing 

Relevant ARCategory: Marketing Journals 


Editorial
Jane Fae Ozimek Managing Editor [Publisher]

The CRM behaviour theory – Managing corporate customer relationships in service industries
Michael Labus and Merlin Stone [Publisher] [Google Scholar]

Role of consumer personality in determining preference for online banking in India
Arpita Khare, Anshuman Khare and Shveta Singh [Publisher] [Google Scholar]

The challenge of new marketing issues
Merlin Stone and Jane Fae Ozimek [Publisher] [Google Scholar]

A study of inter-firm dynamics between competition and cooperation – A coopetition strategy
Aihie Osarenkhoe [Publisher] [Google Scholar]

The effect of retail service quality and product quality on customer loyalty
Euphemia F T Yuen and Sian S L Chan [Publisher] [Google Scholar]

Introduction to the Practice section
Jane Fae Ozimek [Publisher]

Solving the contact density ‘conundrum’ for home shoppers
Julian Berry [Publisher] [Google Scholar]

Customer segmentation in the telecommunications industry
Judy Bayer [Publisher] [Google Scholar]

Social media etiquette: A guide and checklist to the benefits and perils of social marketing
Matt Ramsay [Publisher] [Google Scholar]

The changing face of data insight – And its relationship to brand marketing
Tim Hipperson [Publisher] [Google Scholar]

Software patentability ruling from the European Patent Office’s Enlarged Board
Ewan Nettleton [Publisher] [Google Scholar]

Database management and partitioning to improve database processing performance
Yas Alsultanny [Publisher] [Google Scholar]