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Related ARContent: Journal of Marketing

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Amit Joshi and Dominique M. Hanssens have been selected as the recipients of the 2010 MSI/H. Paul Root Award for their article “The Direct and Indirect Effects of Advertising Spending on Firm Value,” which appeared in the January 2010 (Vol. 74, No. 1) issue of Journal of Marketing.

Votes for the award were solicited from members of the JM Editorial Review Board, and Alina Sorescu served as chair. The article was chosen for its significant contribution to the advancement of the practice of marketing.

The award will be presented at the American Marketing Association’s 2011 Winter Marketing Educators’ Conference to be held February 18-20, at the Hilton Austin in Austin, Texas.

• Amit Joshi is Assistant Professor of Marketing in the College of Business Administration at the University of Central Florida.
• Dominique M. Hanssens is the Bud Knapp Professor of Marketing in the Anderson Graduate School of Management at the University of California, Los Angeles.

The runner ups were:

• Can Uslay, Z. Ayca Altintig, and Robert D. Winsor for their article “An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and Investors” (March 2010)
• Madhu Viswanathan, José Antonio Rosa, and Julie A. Ruth for their article “Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India” (May 2010)
• Rik Pieters, Michel Wedel, and Rajeev Batra for their article “The Stopping Power of Advertising: Measures and Effects of Visual Complexity” (September 2010)
• Sekar Raju, Priyali Rajagopal & Timothy J. Gilbride for their article “Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions” (May 2010)

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