TOC: Mar Letters


Marketing Letters, 21(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Marketing Letters 

Relevant ARCategory: Marketing Journals 

What you see may not be what you get: Asking consumers what matters may not reflect what they choose
Simone Mueller, Larry Lockshin & Jordan J. Louviere [Publisher] [Google Scholar]

The economics of demonstrations: The effect of competition on demonstration and pricing strategies
Amir Heiman [Publisher] [Google Scholar]

Putting market-facing technology to work: Organizational drivers of CRM performance
Amit Saini, Rajdeep Grewal & Jean L. Johnson [Publisher] [Google Scholar]

A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt
Sooyeon Nikki Lee-Wingate & Kim P. Corfman [Publisher] [Google Scholar]

Consumption-related emotions over time: Fit between prediction and experience
Maria Pollai, Erik Hoelzl & Flavia Possas [Publisher] [Google Scholar]

Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
Cristel Antonia Russell & Dale W. Russell [Publisher] [Google Scholar]