ARC: Connections: ELMAR: TOC areas: methods: journals

Marketing Letters  Relevant ARCategory: Marketing Journals

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What you see may not be what you get: Asking consumers what matters may not reflect what they choose
–Simone Mueller, Larry Lockshin & Jordan J. Louviere [Publisher] [Google Scholar]

The economics of demonstrations: The effect of competition on demonstration and pricing strategies
–Amir Heiman [Publisher] [Google Scholar]

Putting market-facing technology to work: Organizational drivers of CRM performance
–Amit Saini, Rajdeep Grewal & Jean L. Johnson [Publisher] [Google Scholar]

A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt
–Sooyeon Nikki Lee-Wingate & Kim P. Corfman [Publisher] [Google Scholar]

Consumption-related emotions over time: Fit between prediction and experience
–Maria Pollai, Erik Hoelzl & Flavia Possas [Publisher] [Google Scholar]

Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
–Cristel Antonia Russell & Dale W. Russell [Publisher] [Google Scholar]

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