ARC: Connections: ELMAR: TOC areas: b2b: journals

Industrial Marketing Management  Relevant ARCategory: Marketing Journals

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Special issue on building, implementing, and managing brand equity in business markets
–Peter J. LaPlaca [Publisher] [Google Scholar]

From strategy to tactics: Building, implementing, and managing brand equity in business markets
–Adam Lindgreen, Michael B. Beverland, Francis Farrelly [Publisher] [Google Scholar]

The moderating effect of brand strength in manufacturer–reseller relationships
–Mark S. Glynn [Publisher] [Google Scholar]

Leveraging brand equity in business-to-business mergers and acquisitions
–Mary C. Lambkin, Laurent Muzellec [Publisher] [Google Scholar]

How co-branding versus brand extensions drive consumers’ evaluations of new products: A brand equity approach
–Ali Besharat [Publisher] [Google Scholar]

How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’ in a business-to-business setting
–Carsten Baumgarth, Marco Schmidt [Publisher] [Google Scholar]

Brand equity of defectors and never boughts in a business financial market
–Svetlana Bogomolova, Jenni Romaniuk [Publisher] [Google Scholar]

An exploratory investigation of the elements of B2B brand image and its relationship to price premium
–Niklas Persson [Publisher] [Google Scholar]

Integrated solutions from a service-centered perspective: Applicability and limitations in the capital goods industry
–Charlotta Windahl, Nicolette Lakemond [Publisher] [Google Scholar]

Unfolding implementation in industrial market segmentation
–John Boejgaard, Chris Ellegaard [Publisher] [Google Scholar]

Strategic marketing and business performance: A study in three European ‘engineering countries’
–Matti Jaakkola, Kristian Möller, Petri Parvinen, Heiner Evanschitzky, Hans Mühlbacher [Publisher] [Google Scholar]

Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy?
–Vikash Naidoo [Publisher] [Google Scholar]

Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships
–Toma¾ Cater, Barbara Cater [Publisher] [Google Scholar]

Services growth options for B2B product-centric businesses
–Chris Raddats, Chris Easingwood [Publisher] [Google Scholar]

Managing customer share in key supplier relationships
–Andreas Eggert, Wolfgang Ulaga [Publisher] [Google Scholar]

Pipeline management for the acquisition of industrial projects
–Florian Söhnchen, Sönke Albers [Publisher] [Google Scholar]

A firm’s capability to calibrate supply chain knowledge—Antecedents and consequences
–Kishore Gopalakrishna Pillai, S. Min [Publisher] [Google Scholar]

Triggers for virtual customer integration in the development of medical equipment — From a manufacturer and a user’s perspective
–Johann Füller, Rita Faullant, Kurt Matzler [Publisher] [Google Scholar]

The effects of customer and supplier involvement on competitive advantage: An empirical study in China
–Taiwen Feng, Linyan Sun, Ying Zhang [Publisher] [Google Scholar]

Organizational factors enhancing customer knowledge utilization in the management of key account relationships
–Hanna Salojärvi, Liisa-Maija Sainio, Anssi Tarkiainen [Publisher] [Google Scholar]

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