ARC: Connections: ELMAR: TOC areas: methods: journals

Journal of Marketing Research  Relevant ARCategory: Marketing Journals

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Do Digital Video Recorders Influence Sales?
–Bart J Bronnenberg, Jean-Pierre Dube, Carl F Mela [Publisher] [Google Scholar]

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
–Jan-Benedict E.M Steenkamp, Harald J Van Heerde, Inge Geyskens [Publisher] [Google Scholar]

Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue
–Hans Haans, Els Gijsbrechts [Publisher] [Google Scholar]

Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
–Xueming Luo, Christian Homburg, Jan Wieseke [Publisher] [Google Scholar]

Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation
–Anastasiya Pocheptsova, Aparna A Labroo, Ravi Dhar [Publisher] [Google Scholar]

Can Uncertainty Improve Promotions?
–Kelly Goldsmith, On Amir [Publisher] [Google Scholar]

Category- Versus Brand-Level Advertising Messages in a Highly Regulated Environment
–Ceren Kolsarici, Demetrios Vakratsas [Publisher] [Google Scholar]

Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles
–Uzma Khan, Ravi Dhar [Publisher] [Google Scholar]

Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing
–Zheyin (Jane) Gu, Sha Yang [Publisher] [Google Scholar]

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases
–Lan Luo, Xinlei (Jack) Chen, Jeanie Han, C Whan Park [Publisher] [Google Scholar]

We Are What We Consume: The Influence of Food Consumption on Impulsive Choice
–Arul Mishra, Himanshu Mishra [Publisher] [Google Scholar]

Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
–Jesper H Nielsen, Stewart A Shapiro, Charlotte H Mason [Publisher] [Google Scholar]

When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion
–Yih Hwai Lee, Elison Ai Ching Lim [Publisher] [Google Scholar]

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation
–D Eric Boyd, Rajesh K Chandy, Marcus Cunha [Publisher] [Google Scholar]

How and When Alphanumeric Brand Names Affect Consumer Preferences
–Kunter Gunasti, William T Ross [Publisher] [Google Scholar]

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