TOC: J Mar Res


Journal of Marketing Research, 47(6)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Journal of Marketing Research 

Relevant ARCategory: Marketing Journals 

Do Digital Video Recorders Influence Sales?
Bart J Bronnenberg, Jean-Pierre Dube, Carl F Mela [Publisher] [Google Scholar]

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
Jan-Benedict E.M Steenkamp, Harald J Van Heerde, Inge Geyskens [Publisher] [Google Scholar]

Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue
Hans Haans, Els Gijsbrechts [Publisher] [Google Scholar]

Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
Xueming Luo, Christian Homburg, Jan Wieseke [Publisher] [Google Scholar]

Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation
Anastasiya Pocheptsova, Aparna A Labroo, Ravi Dhar [Publisher] [Google Scholar]

Can Uncertainty Improve Promotions?
Kelly Goldsmith, On Amir [Publisher] [Google Scholar]

Category- Versus Brand-Level Advertising Messages in a Highly Regulated Environment
Ceren Kolsarici, Demetrios Vakratsas [Publisher] [Google Scholar]

Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles
Uzma Khan, Ravi Dhar [Publisher] [Google Scholar]

Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing
Zheyin (Jane) Gu, Sha Yang [Publisher] [Google Scholar]

Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases
Lan Luo, Xinlei (Jack) Chen, Jeanie Han, C Whan Park [Publisher] [Google Scholar]

We Are What We Consume: The Influence of Food Consumption on Impulsive Choice
Arul Mishra, Himanshu Mishra [Publisher] [Google Scholar]

Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
Jesper H Nielsen, Stewart A Shapiro, Charlotte H Mason [Publisher] [Google Scholar]

When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion
Yih Hwai Lee, Elison Ai Ching Lim [Publisher] [Google Scholar]

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation
D Eric Boyd, Rajesh K Chandy, Marcus Cunha [Publisher] [Google Scholar]

How and When Alphanumeric Brand Names Affect Consumer Preferences
Kunter Gunasti, William T Ross [Publisher] [Google Scholar]