TOC: J Con Mar


Journal of Consumer Marketing, 27(7)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Journal of Consumer Marketing 

Relevant ARCategory: Marketing Journals 

Factors influencing Chinese youth consumers’ acceptance of mobile marketing
Tao (Tony) Gao, Fareena Sultan, Andrew J. Rohm [Publisher] [Google Scholar]

An experimental investigation of the role of face in service failure and recovery encounters
Jiangang Du, Xiucheng Fan, Tianjun Feng [Publisher] [Google Scholar]

Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers
Laszlo Jozsa, Andrea Insch, Jayne Krisjanous, Kim-Shyan Fam [Publisher] [Google Scholar]

Moderating effect of cultural values on decision making of gift-giving from a perspective of self-congruity theory: an empirical study from Chinese context
ShiXiong Liu, YanXiong Lu, QiuPing Liang, ErYue Wei [Publisher] [Google Scholar]

Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers
Yanqun He, Deqiang Zou, Liyin Jin [Publisher] [Google Scholar]

An empirical study on the decision-making styles of the Chinese peasant consumers
Li Baoku, Zhai Cuixia, Bao Weimin [Publisher] [Google Scholar]

Chinese glocalization – a study of intergenerational residence in urban China
Shengdong Lin, Xue Ke [Publisher] [Google Scholar]