TOC: J Bus Res


Journal of Business Research, 64(1)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Business Research 

Relevant ARCategory: Marketing Journals 

Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
Virginie De Barnier, Chris A. Janiszewski, Dwight R. Merunka, Stijn M.J. van Osselaer [Publisher]

How many pictures should your print ad have?
Rafi M.M.I. Chowdhury, G. Douglas Olsen, John W. Pracejus [Publisher] [Google Scholar]

The use of visual warnings in social marketing: The case of tobacco
Karine Gallopel-Morvan, Patrick Gabriel, Marine Le Gall-Ely, Sophie Rieunier, Bertrand Urien [Publisher] [Google Scholar]

Effects of age, need for cognition, and affective intensity on advertising effectiveness
Jane McKay-Nesbitt, Rajesh V. Manchanda, Malcolm C. Smith, Bruce A. Huhmann [Publisher] [Google Scholar]

The impact of word-of-mouth communication on attribute evaluation
Boon C. Lim, Cindy M.Y. Chung [Publisher] [Google Scholar]

The impact of brand personality and sales promotions on brand equity
Pierre Valette-Florence, Haythem Guizani, Dwight Merunka [Publisher] [Google Scholar]

The role of social presence in mortality salience effects
Marieke L. Fransen, Dirk Smeesters, Bob M. Fennis [Publisher] [Google Scholar]

Social perspectives of e-contact center for loyalty building
JungKun Park, HoEun Chung, Brian Rutherford [Publisher] [Google Scholar]

Investigating mediators between corporate reputation and customer citizenship behaviors
Boris Bartikowski, Gianfranco Walsh [Publisher] [Google Scholar]

Eliciting and estimating reservation price: A semi-compensatory approach?
Sigal Kaplan, Shlomo Bekhor, Yoram Shiftan [Publisher] [Google Scholar]

How U.S. consumers view in-store promotions
Don E. Schultz, Martin P. Block [Publisher] [Google Scholar]

Promoting promotions: Does showcasing free gifts backfire?
Priya Raghubir, Kirti Sawhney Celly [Publisher] [Google Scholar]

Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Easwar S. Iyer, C.B. Bhattacharya [Publisher]

Company support for employee volunteerism: Does size matter?
Debra Basil, Mary Runte, Michael Basil, John Usher [Publisher] [Google Scholar]

Marketing tactics discouraging price search: Deception and competition
Joan Lindsey-Mullikin, Ross D. Petty [Publisher] [Google Scholar]

From hierarchy to hybrid: The evolving nature of inter-firm governance in China’s automobile groups
Yue Wang, Akira Tanaka [Publisher] [Google Scholar]

Antecedents of patent value using exchange option models: Evidence from a panel data analysis
Ming-Cheng Wu [Publisher] [Google Scholar]

Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
Youjae Yi, Rajan Nataraajan, Taeshik Gong [Publisher] [Google Scholar]

What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott
Karin Braunsberger, Brian Buckler [Publisher] [Google Scholar]