TOC: Intl Mar Rev
Introduction
International Marketing Review, 27(6)
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International Marketing Review
Relevant ARCategory: Marketing Journals |
Comparative, cross-cultural, and cross-national research: A comment on good and bad practice
–John Cadogan [Publisher] [Google Scholar]
Benefits-based drivers of exporters’ attitudinal commitment toward their foreign distributors: A longitudinal study
–Claude Obadia [Publisher] [Google Scholar]
Animosity, subjective norms, and anticipated emotions during an international crisis
–Amro A. Maher, Sarah Mady [Publisher] [Google Scholar]
Immigrant employee effects in international strategy: An exploratory study of international service firms
–Henry F.L. Chung, Peter Enderwick, Jinda Naruemitmongkonsuk [Publisher] [Google Scholar]
Cross-cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman’s theory
–Lola C. Duque, Nora Lado [Publisher] [Google Scholar]
The cross-cultural appropriateness of survey-based value(s) research: A review of methodological issues and suggestion of alternative methodology
–Leah Watkins [Publisher] [Google Scholar]