ARC: Connections: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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The rise of the pricing function: origins and perspectives
–Manu Carricano, Jean-Francois Trinquecoste, Juan-Antonio Mondejar [Publisher] [Google Scholar]

Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
–Sungchul Choi, Xin Ge, Paul R. Messinger [Publisher] [Google Scholar]

Delay-discounting rewards from consumer sales promotions
–Kesha K. Coker, Deepa Pillai, Siva K. Balasubramanian [Publisher] [Google Scholar]

Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk
–Ben Lowe [Publisher] [Google Scholar]

The relative influence of pioneer and follower price on reference price and value perceptions
–Ben Lowe, Frank Alpert [Publisher] [Google Scholar]

Regulatory focus as a determinant of brand value
–Edwin Love, Mark Staton, Christopher N. Chapman, Erica Mina Okada [Publisher] [Google Scholar]

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