TOC: J Prod Brand Man


Journal of Product & Brand Management, 19(7)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

The rise of the pricing function: origins and perspectives
Manu Carricano, Jean-Francois Trinquecoste, Juan-Antonio Mondejar [Publisher] [Google Scholar]

Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
Sungchul Choi, Xin Ge, Paul R. Messinger [Publisher] [Google Scholar]

Delay-discounting rewards from consumer sales promotions
Kesha K. Coker, Deepa Pillai, Siva K. Balasubramanian [Publisher] [Google Scholar]

Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk
Ben Lowe [Publisher] [Google Scholar]

The relative influence of pioneer and follower price on reference price and value perceptions
Ben Lowe, Frank Alpert [Publisher] [Google Scholar]

Regulatory focus as a determinant of brand value
Edwin Love, Mark Staton, Christopher N. Chapman, Erica Mina Okada [Publisher] [Google Scholar]