ARC: Connections: ELMAR: TOC areas: global: journals

Journal of International Marketing  Relevant ARCategory: Marketing Journals

---

An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics
–Junhong Chu, Marta Arce-Urriza, José-Javier Cebollada-Calvo, Pradeep K. Chintagunta [Publisher] [Google Scholar]

The Effects of Animation and Format on the Perception and Memory of Online Advertising
–Jarmo Kuisma, Jaana Simola, Liisa Uusitalo, Anssi Öörni [Publisher] [Google Scholar]

An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions
–Martin Bernhardt, Martin Spann [Publisher] [Google Scholar]

The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses
–Verolien Cauberghe, Patrick De Pelsmacker [Publisher] [Google Scholar]

Consumers’ Search for Information on the Internet: How and Why China Differs from Western Europe
–Alexander Vuylsteke, Zhong Wen, Bart Baesens, Jonas Poelmans [Publisher] [Google Scholar]

---