Revisit: Crossplatform and Multichannel CB
Wharton Interactive Media Initiative and Marketing Science Institute Cross-Platform and Multichannel Consumer Behavior Conference, Philadelphia, 9-10 Dec 2010
ARC: Connections: ELMAR: Posting
Crossplatform and Multichannel Customer Behavior
A conference from the Wharton Interactive Media Initiative and MSI
The Wharton Interactive Media Initiative (WIMI) and Marketing Science Institute (MSI) invite you to attend “Crossplatform and Multichannel Consumer Behavior,” a two-day conference at the Wharton School. Showcasing WIMI and MSI supported research of distinguished academicians, this conference promises to provide a wealth of insight and information about how users are navigating digital media across a variety of platforms.
December 9 – 10, 2010
The Wharton School
Register now: www.wimievents.com
With a proliferation of media and channels, managing the marketing mix is critical for firms today. Technology enables firms that operate on multiple platforms to track individual-level behavior within and across channels, deriving valuable insights regarding customer behavior and the effectiveness of marketing actions. Among the questions this conference will address:
- What are the implications of new media and channels (especially online and mobile) for managing customer relationships, marketing communications, and branding?
- How should firms use new media and channels to interact with and enhance relationships with customers and influence their purchase behavior?
- How do new and traditional marketing activities work together to influence consumer perceptions, preferences and behaviors?
- How do different consumer groups respond to different communications activities and channels for different categories and markets?
Register at http://www.wimievents.com today to reserve your place at this exciting event.