ARC: Connections: ELMAR: Posting

---

In the aftermath of high profile crises such as BP and Toyota, business schools around the world are starting to consider offering courses on Crisis Management. A number of faculty have contacted me to request articles that would be useful in putting together courses on Crisis Management. Recently a number of my articles on the topic have become available online, which I thought may be of interest to you:

1) AACSB BizEd Article (Oct 2010): “Charting a Course Through Crisis” – This lead article describes how to teach crisis management courses in business schools, and includes useful resources:

http://www.aacsb.edu/publications/Archives/SepOct10/46-51%20F4-Charting%20Course.pdf

2) PwC Interview (Oct 2010): "The art and science of crisis management" – In this extensive interview in PwC’s magazine "Keyword", I discuss a wide range of topics relating to Crisis Management including my recent research on product recall communications:

http://www.pwc.com/us/en/alumni/keyword/vol5/crisis-management-pg1.jhtml

3) American Marketing Association (AMA) Newsletter – In the August issue of the AMA Global Marketing Special Interest Group newsletter, I discuss cross-cultural differences in consumer reactions to crises: “Global Product Harm Crises: Cross-Cultural Differences in Blame Attributions and Managerial Implications for MNCs"

http://amaglobalsig.msu.edu/news_enewsarchive.htm – Select August 2010 issue

I hope you find this information useful. Feel free to contact me if you have any suggestions for useful material to incorporate in Crisis Management courses. I teach seminars on the topic at universities around the world, and I’m always interested in learning about new material that is effective in the classroom.

Sincerely,

Daniel Laufer, PhD, MBA, CPA
Associate Professor of Marketing
Sy Syms School of Business
Yeshiva University
500 West 185th Street
Belfer Hall
New York, NY 10033
Tel: 212-960-0124
Fax: 212-960-0824
email: dlaufer2@yu.edu
www.linkedin.com/in/danlaufer

---