TOC: J Mar Ed


Journal of Marketing Education, 32(3)

 ARC: Connections: ELMAR: TOC Journal of Marketing Education  

Relevant ARCategory: Marketing Journals 

The Editor’s Corner
Douglas J. Lincoln [Publisher]

Engaging Marketing Students: Student Operated Businesses in a Simulated World
Rebekah Russell-Bennett, Sharyn R. Rundle-Thiele, and Kerri-Ann Kuhn [Publisher] [Google Scholar]

Students’ Evaluation of Teaching: Concerns of Item Diagnosticity
Thomas J. Madden, William R. Dillon, and Roland L. Leak [Publisher] [Google Scholar]

The Effect of Culture on the Academic Honesty of Marketing and Business Students
Janice Payan, James Reardon, and Denny E. McCorkle [Publisher] [Google Scholar]

Incorporating Transformative Consumer Research Into the Consumer Behavior Course Experience
Ed Petkus, Jr [Publisher] [Google Scholar]

Using the Jazz Metaphor to Enhance Student Learning and Skill Development in the Marketing Research Course
Michael Kenneth Mills [Publisher] [Google Scholar]

In Search of Eminence: A Personal Brand-Building Perspective on the Achievement of Scholarly Prominence in Marketing
Charles H. Noble, John P. Bentley, David Campbell, and Jatinder J. Singh [Publisher] [Google Scholar]

Professor Brand Advocacy: Do Brand Relationships Matter?
Ravi K. Jillapalli and James B. Wilcox [Publisher] [Google Scholar]

Knowledge and Skill Requirements for Marketing Jobs in the 21st Century
Regina Pefanis Schlee and Katrin R. Harich [Publisher] [Google Scholar]