TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 18(4)
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Journal of Marketing Theory and Practice
Relevant ARCategory: Marketing Journals |
Be Careful What You Look for: The Effect of Trait Competitiveness and Long Hours on Salesperson Deviance and Whether Meaningfulness of Work Matters
–Ronald Jelinek, Michael Ahearne [Publisher] [Google Scholar]
Status Consumption and Price Sensitivity
–Ronald E. Goldsmith, Leisa R. Flynn, Daekwan Kim [Publisher] [Google Scholar]
Emotional Responses on Initial Exposure to a Hedonic or Utilitarian Description of a Radical Innovation
–Arjun Chaudhuri, Khaled Aboulnasr, Mark Ligas [Publisher] [Google Scholar]
The Influence of the Racial Mix of Other Customers on Black Consumers’ Anger Following a Plausibly Prejudicial Service Failure
–Tracy Meyer, Thomas L. Baker [Publisher] [Google Scholar]
Applying the Environmental Propensity Framework: A Segmented Approach to Hybrid Electric Vehicle Marketing Strategies
–Jason D. Oliver, Deborah E. Rosen [Publisher] [Google Scholar]
A Comparison and Expansion of the Bases Used for Evaluating Salespeople’s Performance
–Donald W. Jackson Jr., John L. Schlacter, Claudia M. Bridges, et al. [Publisher] [Google Scholar]