TOC: J Mar Theory Practice


Journal of Marketing Theory and Practice, 18(4)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

Journal of Marketing Theory and Practice 

Relevant ARCategory: Marketing Journals 

Be Careful What You Look for: The Effect of Trait Competitiveness and Long Hours on Salesperson Deviance and Whether Meaningfulness of Work Matters
Ronald Jelinek, Michael Ahearne [Publisher] [Google Scholar]

Status Consumption and Price Sensitivity
Ronald E. Goldsmith, Leisa R. Flynn, Daekwan Kim [Publisher] [Google Scholar]

Emotional Responses on Initial Exposure to a Hedonic or Utilitarian Description of a Radical Innovation
Arjun Chaudhuri, Khaled Aboulnasr, Mark Ligas [Publisher] [Google Scholar]

The Influence of the Racial Mix of Other Customers on Black Consumers’ Anger Following a Plausibly Prejudicial Service Failure
Tracy Meyer, Thomas L. Baker [Publisher] [Google Scholar]

Applying the Environmental Propensity Framework: A Segmented Approach to Hybrid Electric Vehicle Marketing Strategies
Jason D. Oliver, Deborah E. Rosen [Publisher] [Google Scholar]

A Comparison and Expansion of the Bases Used for Evaluating Salespeople’s Performance
Donald W. Jackson Jr., John L. Schlacter, Claudia M. Bridges, et al. [Publisher] [Google Scholar]