Frazier JM Editor-Designate


Gary Frazier of USC will replace Ajay Kohli as the next editor of the Journal of Marketing

 ARC: Connections: ELMAR: Posting

areas: management: journal

Related ARContent: Journal of Marketing 

Gary Frazier Named Journal of Marketing Editor-Designate

The American Marketing Association and the editor selection committee comprised of Richard Lutz (chair), Roland Rust, Ruth Bolton, Michael Houston, Valarie Zeithaml, Beth Walker, and Christopher Bartone, are pleased to announce that Gary L. Frazier has been named editor-designate of the Journal of Marketing. Frazier, whose three-year term begins July 1, 2011, replaces Ajay Kohli, who has served as editor since July 2008. Frazier is the Richard and Jarda Hurd Chair in Distribution Management and Professor of Marketing at the University of Southern California Marshall School of Business. He has taught with distinction at the undergraduate, graduate, and executive levels and has won several awards for teaching excellence, including the 2008 Marshall School of Business Golden Apple Award.

AMA VP of Publications Richard Lutz commented on Frazier’s appointment, “The committee was very impressed with Dr. Frazier’s proposal. He is a highly respected scholar and a long-time contributor to the marketing discipline with considerable editorial experience under his belt already. I am confident that the Journal of Marketing will continue to move marketing scholarship forward under Gary’s leadership. He has some excellent ideas for enhancing JM’s value to its readers and authors.”

Frazier’s primary areas of expertise are in the structuring and management of channels of distribution and marketing strategy. He has published extensively in leading marketing journals including the Journal of Marketing, Journal of Marketing Research, and the Journal of the Academy of Marketing Science. He has also served as an author of and contributor to a number of books. His current research focuses on how knowledge is transferred and integrated across channel members.

Frazier is a member of the American Marketing Association and has served as coeditor of the Journal of Marketing since September 2009. He has consulted and taught for a number of major corporations, including Coca-Cola, General Electric, Honeywell, IBM, Intel, Microsoft, and Weyerhaeuser.