The conference will begin with an opening reception on the evening of July 7th. The academic presentations will begin on July 8th and will run through the morning of July 10th. The conference will be preceded by the CCT Workshop (formerly the Qualitative Data Analysis Workshop), held July 5th through 7th at Northwestern’s Medill School of Journalism and co-chaired by Eric Arnould, Fleura Bardhi and Jeff Murray.

Conference Co-Chairs:
Kent Grayson, Northwestern University
Albert M. Muñiz, Jr., DePaul University
Hope Jensen Schau, University of Arizona

Program Committee:
Stefania Borghini, Bocconi University
Tonya Bradford, Notre Dame
Marylouise Caldwell, University of Sydney
Benet DeBerry-Spence, University of Illinois, Chicago
Nina Diamond, DePaul University
Karen Fernandez, University of Auckland
Mary Gilly, University of California, Irvine
Ronald Hill, Villanova University
Ashlee Humphreys, Northwestern University
Alan Malter, University of Illinois, Chicago
Diane Martin, University of Portland
Per Østergaard, University of South Denmark
Risto Moisio California State University, Long Beach
Linda Price, University of Arizona
Cristel Russell, University of Auckland
Linda Scott, Oxford University
Bryant Simon, Temple University
Linda Tuncay, Loyola University, Chicago
Ekant Veer, University of Canterbury
Michelle Weinberger, Northwestern University

Consumer Culture Theory (CCT), as defined by Arnould and Thompson in the March 2005 issue of the Journal of Consumer Research, refers to a diversity of research approaches which address the co-constituting relationships among consumers, consumption practices, cultural meaning systems, marketplace structures, and their contextualizing socio-cultural and historical conditions. Now in its 6th year, the annual CCT conference is a premier venue for consumer culture researchers from all academic disciplines to share their ideas, empirical insights, and theoretical interests in an engaging and invigorating forum.

Conference Call: The conference co-chairs and program committee seek submissions in the following four tracks:

1. Competitive papers (complete written works) 2. Perspectives sessions (multi-paper, special topic sessions organized around a specific theme) 3. Posters (research in developing stages of conceptual and/or empirical development) 4. Alternative modes of knowledge representation (including, but not limited to, still photography video, multimedia and poetry)

Submission Deadline: February 7th, 2011
Notification: April 11th, 2011
Conference: July 7th-10th, 2011

Submission Requirements:

1. Competitive papers: Competitive papers should not exceed 22 pages, including references and tables (12 pt. Times New Roman, double spaced, with 1 inch margins on all sides).

Submissions for the competitive papers track should follow these guidelines:

Page 1: Title, author(s), and full contact information. Indicate contact person in cases of multiple authors.
Page 2: Title and abstract (100-150 words) Page 3: Body of paper begins and can go up to page 22 (maximum length).

Papers must follow the current style of Consumption, Markets and Culture:
www.tandf.co.uk/journals/authors/gcmcauth.asp.

Submit via www.kellogg.northwestern.edu/CCT6

Please designate your submission in the subject heading as "CCT competitive paper submission."

2. Perspectives sessions: Perspectives sessions should include three presentations and a discussant. Submissions for the perspectives track should follow these guidelines:

Page 1: Session title, presentation titles, session chairperson, discussant, and full contact information for session organizer/contact person, each presenter, and discussant.
Pages 2: Single-spaced description of session and contribution rationales.
Pages 3-5: Single-spaced 500-word abstracts for each presentation.

Submit via www.kellogg.northwestern.edu/CCT6

Please designate your submission in the subject heading as "CCT perspectives session submission."

3. Posters: We hope to be quite inclusive for the poster session. Owing to space constraints, however, the number of accepted posters will be capped at 30. Submissions for the Poster Session track should follow these guidelines:

Page 1: Title, author, and full contact information. Indicate contact person in case of multiple authors.
Pages 2-3: Title and extended abstract 750-1000 words. Illustrative images and figures may be included in a supplemental appendix.

Submit via www.kellogg.northwestern.edu/CCT6

Please designate your submission in the subject heading as "CCT poster session submission."

4. Alternative Modes of Knowledge Representation: Submissions in this track should include a cover page with contact information for the presenter and/or presenters (please designate the contact person if there is more than one presenter). The cover page must also include a brief overview of the presentation and a statement of how the presentation will contribute to an enriched understanding of consumer culture.

Video presentations should be submitted on a DVD. If the presentation is multimedia, please submit a self-playing disc. For theatrical presentations, submit a Word document of the performative script. For all other representational modes, please submit in the most appropriate and practical medium. Alternative mode presentations should not exceed twenty minutes in length.

Submit to:
Kent Grayson
Marketing Department
2001 Sheridan Road
Evanston, IL 60208

Please designate as "CCT alternative mode submission" on the envelope or package

5. Poetry session: In the past, the Saturday early-evening poetry sessions have become a regular feature of the Consumer Culture Conference. Its performances have taken place in informal off-site locations. The participating poets have experimented with readings and projections that are suitable for a unique rendition of new consumer culture inspired work. Contributions will be put through a double-blind review process (just like paper submissions), which means that some submissions will be improved through constructive criticism, and others will be rejected.

Please visit the conference Web site at www.kellogg.northwestern.edu/CCT6 for more information about submitting poetic work to the conference.