TOC: Psych Mar

Introduction

Psychology and Marketing, 27(11)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 


The role of emotional wisdom in salespersons’ relationships with colleagues and customers
Richard P. Bagozzi, Frank Belschak and Willem Verbeke [Publisher] [Google Scholar]

Explaining the joint effect of source credibility and negativity of information in two-sided messages
Martin Eisend [Publisher] [Google Scholar]

“I won’t leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment
Yongjun Sung and Sejung Marina Choi [Publisher] [Google Scholar]