ARC: Connections: ELMAR: TOC areas: sectors: journals

International Journal of Nonprofit and Voluntary Sector Marketing  Relevant ARCategory: Marketing Journals

---

International Journal of Nonprofit and Voluntary Sector Marketing: special issue on marketing and religion
–Sandra Mottner and John B. Ford [Publisher]

Marketing a new African God: Pentecostalism and material salvation in Ghana
–Samuel K. Bonsu and Russell W. Belk [Publisher] [Google Scholar]

Can you market God? A case study of the ‘God Speaks’ social marketing campaign
–Karen M. Lancendorfer and Bonnie B. Reece [Publisher] [Google Scholar]

An empirical investigation on the role of market orientation in church participation
–Riza Casidy Mulyanegara, Yelena Tsarenko and Felix T. Mavondo [Publisher] [Google Scholar]

Stale in the pulpit? Leader tenure and the relationship between market growth strategy and church performance
–Justin L. Davis, R. Greg Bell and G. Tyge Payne [Publisher] [Google Scholar]

Marketing churches on the Internet: an analysis of the dialogic potential of Christian web sites
–Richard D. Waters and Natalie T.J. Tindall [Publisher] [Google Scholar]

The eventization of faith as a marketing strategy: World Youth Day as an innovative response of the Catholic Church to pluralization
–Michaela Pfadenhauer [Publisher] [Google Scholar]

---