‘2010 KAMS Fall International Conference’ will be held at Yonsei University, Seoul, Korea on November 27, 2010. Following joint symposiums are planned in this conference: ‘2010 Global Fashion Marketing Symposium’, ‘2010 Global Customer Equity Symposium II’, ‘2010 Harbin Institute of Technology-KAMS Joint Symposium’, and ‘2010 Germany-KAMS Joint Symposium’. Prof. Wei-Na Lee of UT Austin who is the editor of Journal of Advertising will make her keynote speech.

Call for Papers: 2010 KAMS Fall International Conference (Nov. 27, 2010)

 

Theme: Marketing on the Global Move

Host: Yonsei University

Organizer: Korean Academy of Marketing Science

Sponsors: Ministry of Knowledge and Economy, Republic of Korea, Seoul Metropolitan Government, National Research Foundation, DFG, Germany

Partner: Harbin Institute of Technology

Conference Chair: Ralf Schellhase (University of Applied Sciences, Darmstadt)

Keynote Speaker: Wei-Na Lee (University of Texas at Austin), Editor of Journal of Advertising

Venue: Samsung Building, Yonsei University

Date: November 27, 2010; Submission Deadline: October 27, 2010

Manuscript Guidelines: www.kams.org

Submission to: stride@changwon.ac.kr, Central Office, Korean Academy of Marketing Science

Joint Symposiums:

1) 2010 Global Fashion Marketing Symposium chaired by Prof. Michel Phan (ESSEC)

2) 2010 Global Customer Equity Symposium II chaired by Prof. Roland T. Rust (University of Maryland)

3) 2010 Harbin Institute of Technology-KAMS Joint Symposium chaired by Prof. Guofeng Li (Harbin Institute of Technology)

4) 2010 Germany-KAMS Joint Symposium: Advances of Green Marketing in Korea and Germany chaired by Prof. Ralf Schellhase (University of Applied Sciences, Darmstadt)

Academic Sessions:

1) Marketing in the Dynamic World chaired by Prof. David Bell (Wharton School)

2) Sports Marketing and Communication 

3) Consumer Behavior and Trends

4) Marketing Communication co-chaired by Prof. Wei-Na Lee (University of Texas at Austin)

5) Service Management

6) Innovation and Diffusion of High Tech Products

7) Distribution Channel Management in Changing Environment

8) Cultural Marketing and Performing Art

9) Beauty Business and Medical Tourism Management

10) Consumer Psychology

11) Customer Experience and Brand Management

12) Product Innovation Management

13) Tourism and Hospitality Marketing

14) Customer Relationship Management

15) Multimedia Presentations (Poster or Movie Presentations): Marketing in General and Fashion Marketing

For More Information:

www.kams.org

Central Office, Korean Academy of Marketing Science

Tel: +82 55 213 3346; Fax: +82 55 263 9096

stride@changwon.ac.kr