Art & Science of Service 2011


The 2011 Annual Meeting of the Art & Science of Service, 8-10 Jun 2011, San Jose, CA, Co-chairs Mark M. Davis, Yolanda Rankin and Paul Maglio; Deadline 15 Feb

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Bentley University

The 2011 Annual Meeting
of the
Art & Science of Service
June 8-10, 2011

IBM Research – Almaden

San Jose, California

Service Science in Developing Countries

Meeting Announcement:

The Art & Science of Service Meeting is a truly transdisciplinary meeting involving academics and practitioners from disciplines and organizations that focus on the service delivery process and the service systems that support it. Some of the academic disciplines that participate in this meeting include operations, marketing, information technology, design, and human resource management, among others.

The theme for this year’s conference recognizes the challenges associated with introducing service science concepts in developing countries. More than 80% of the world population lives in developing countries, countries that do not possess a high gross national product and are currently undergoing significant social and economic change, attributed in large part to technological innovation. It is difficult for most of the populations in these developing countries to access information because the tools and the technologies for doing so, such as computers and the internet are prohibitively expensive, and often not even available. Developing countries need all types of services including those that facilitate communication through global connectivity, provide access to information and promote information sharing, and improve living standards of their citizens. Consequently, there is continued emphasis on technology and innovative uses of technology as a means to introduce service design, service delivery and service innovation.

For this year’s conference, we seek submissions that focus on the following topics as they relate to developing countries:

Service Design and Innovations

  • Service offerings and technology that remove barriers of access to information
  • Leveraging existing technology to create innovative service offerings
  • Developing infrastructures for service delivery in the context of public policy and/or governmental agencies

Information and Communication Technologies and Systems (ICTS)

  • Service design methodologies and practices that facilitate sociability and/or economic growth
  • User studies of indigenous populations and their unique use of technology
  • Beyond Deployment: Successful & unsuccessful large scale adoption of services

Expanding the Discipline of Service Science

  • Best Practices for Developing Service Science Curricula/Certification Programs/ Specializations
  • Alignment of service science research with industry practices
  • Future trends for service science research

The Application of Service Science Including:

  • Healthcare Services
  • Educational/training Services
  • Cloud Computing Services

Information for Contributors:

Individuals from academia, business and government are invited to submit refereed research papers, non-refereed research abstracts, and proposals for workshops, panels, and symposia. All submissions should have a clear service innovation focus and are encouraged to be transdisciplinary in nature; that is, they should involve more than a single traditional discipline.

Submission Deadlines:

The submission deadline for refereed research papers is February 15, 2011. The submission deadline for non-refereed research abstracts and proposals is March 15, 2011.

For more information on the conference, contact:

General Co-Chairs:

Mark M. Davis Bentley University
Waltham, MA 02452 USA
TEL: 1-781-891-2739

Yolanda Rankin
IBM Research – Almaden
San Jose, CA 95120 USA
TEL: 1-408-927-1403

Paul Maglio
IBM Research – Almaden
San Jose, CA 95120 USA
TEL: 1-408- 927-2857