TOC: J Prod Brand Man


Journal of Product & Brand Management, 19(6)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

The value-relevance of corporate reputation during the financial crisis
Sascha Raithel, Petra Wilczynski, Matthias P. Schloderer, Manfred Schwaiger [Publisher] [Google Scholar]

Exploring the relationship between corporate, internal and employer branding
Carley Foster, Khanyapuss Punjaisri, Ranis Cheng [Publisher] [Google Scholar]

Conceptualising the notion of corporate brand covenant
Olutayo Otubanjo, Temi Abimbola, Olusanmi Amujo [Publisher] [Google Scholar]

Mapping the “roots” of the consumer’s image-in-use of companies
Anne Rindell, Bo Edvardsson, Tore Strandvik [Publisher] [Google Scholar]

Architecture as brand: store design and brand identity
A.E. Kirby, A.M. Kent [Publisher] [Google Scholar]

Innovative corporate social responsibility: the founder’s role in creating a trustworthy corporate brand through “green innovation”
Tore Hillestad, Chunyan Xie, Sven A. Haugland [Publisher] [Google Scholar]

Who endorses whom? Meanings transfer in celebrity endorsement
Elina Halonen-Knight, Leila Hurmerinta [Publisher] [Google Scholar]