ARC: Connections: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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The value-relevance of corporate reputation during the financial crisis
–Sascha Raithel, Petra Wilczynski, Matthias P. Schloderer, Manfred Schwaiger [Publisher] [Google Scholar]

Exploring the relationship between corporate, internal and employer branding
–Carley Foster, Khanyapuss Punjaisri, Ranis Cheng [Publisher] [Google Scholar]

Conceptualising the notion of corporate brand covenant
–Olutayo Otubanjo, Temi Abimbola, Olusanmi Amujo [Publisher] [Google Scholar]

Mapping the “roots” of the consumer’s image-in-use of companies
–Anne Rindell, Bo Edvardsson, Tore Strandvik [Publisher] [Google Scholar]

Architecture as brand: store design and brand identity
–A.E. Kirby, A.M. Kent [Publisher] [Google Scholar]

Innovative corporate social responsibility: the founder’s role in creating a trustworthy corporate brand through “green innovation”
–Tore Hillestad, Chunyan Xie, Sven A. Haugland [Publisher] [Google Scholar]

Who endorses whom? Meanings transfer in celebrity endorsement
–Elina Halonen-Knight, Leila Hurmerinta [Publisher] [Google Scholar]

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