Revisit: World Marketing Congress 2011
Reims, France, 19-23 Jul 2011, Update from the Integrated Marketing Communications Track with Deadline of 5 Nov
World Marketing Congress Integrated Marketing Communications track deadline extended to November 5th, 2010.
The deadline for the Integrated Marketing Communications track at the 15th Academy of Marketing Science World Marketing Conference (AMS/RMS WMC 2011) has been extended to November 5th, 2010. The conference will be held July 19-23, 2011, on the campus of the Reims Management School, in the historic city of Reims in Champagne, France invites submissions. You can submit a 20-page paper or, if you plan to publish an abstract only, a four-page extended abstract (2500 words maximum).
This track is looking for research that focuses on the impact of integrated marketing communications. Topics of interest include some combination of, but are not limited to: advertising, sales promotion, direct marketing, new media, social networking, social media ecosystems, public relations and publicity, sponsorship, packaging, and related areas. Papers that consider the crossover of traditional elements of the IMC with new media, are encouraged.
Abstract submissions should include references and include major headings for the Introduction, Methodology, Results, and Conclusions and Implications for Theory and Practice.
For more details about the conference, please go to:
Richard Hanna, D.B.A.
Assistant Professor of Marketing
College of Business Administration
202 Hayden Hall
Boston, MA 02115