Sustainable Bank Marketing


Special issue of International Journal of Bank Marketing, Edited by Sharyn Rundle-Thiele; Deadline 30 Nov 2011

 ARC: Connections: ELMAR: Posting

areas: sectors: call

Related ARContent: International Journal of Bank Marketing 

Call for papers: International Journal of Bank Marketing, Volume 30 Issue 2

Guest Editor

Sharyn Rundle-Thiele, Griffith Business School, Griffith University

Some definitions of social responsibility (e.g. Carroll 1999, 1991) consider Friedman’s (1962) economic requirement a foundation suggesting that legal, ethical and philanthropic considerations be catered for once the economic responsibility of a firm is fulfilled. These views have been challenged. More liberal stances suggest the true purpose of corporations is to make societies better off, and to create societal wealth (Cohan, 2002). This liberal stance is in stark contrast to the Friedman (1962) view suggesting there is little benefit in making a profit if it is not sustainable. The recent US credit crunch provides a case in point of the need for sustainability in the banking and financial sector. The US government resumed control of the two largest lenders in the United States (Freddie Mac and Fannie Mae) when hundreds of thousands of US families faced loan foreclosures and the banks threatened to collapse. The United States was not the only country faced with the need for government to rescue banks. Business practices involving extending unsustainable levels of credit created chaos with significant societal and economic implications across the globe.

The goal of this special issue is to bring together research that is theoretically innovative and well grounded to provide deeper insights into how the sector has and will continue to evolve. In line with the nature of the journal, the articles will provide insight for academics and practitioners alike so that understanding can be enriched. Contributions that would be welcome for this special issue include, but are not limited to:

  • Sustainable banking practice
  • Sustainable consumption
  • Environmental regulation
  • Social responsibility and banking
  • Ethical banking practice
  • Social banking practice
  • Cross cultural aspects of sustainability in banking
  • The role of credit in over consumption and materialism

The deadline for submission is 30/11/11. The special issue is scheduled to be published in mid 2012. Manuscripts following the journal’s manuscript guidelines (, should be submitted using Scholar One’s Manuscript Central online submission system.

This is accessible at: Manuscripts must be original work (theoretical, empirical or case study) and not under consideration by any other journal or publication outlet.

The initial submission will be reviewed by the Guest Editor and, if deemed suitable, then placed for double-blind review with experts in the field.