CBIM 2011


Center for Business & Industrial Marketing at Georgia State, Annual Academic Workshop, San Juan, 14-17 Jan 2011, Workshop Director Tom Brashear; Deadline 20 Nov

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Department of Marketing
Center for Business & Industrial Marketing

2011 CBIM Annual Academic Workshop

The 17th CBIM Academic Workshop focusing on “Developing, Managing and Growing Value: New Ideas in B2B Products, Services and Solutions”, is scheduled for January 14-17, 2011. Each year the CBIM Workshop is a candid and friendly discussion among academics, professionals and doctoral students from around the world. In 2010, research and insights from more than 12 countries were presented providing a dynamic discussion of current B2B marketing. We welcome you to join us in 2011.

Location – San Juan, Puerto Rico (USA), La Concha Hotel and Resort (http://www.laconcharesort.com)


  • Friday Jan. 14th, 2011 1:00-5:00 PM Golf Outing, 6:00-8:00 PM, registration and refreshments
  • Saturday, Jan. 15th, 2011 Sessions: 8:30 AM-5:00 PM, continental breakfast, lunch, and a fine dinner.
  • Sunday, Jan. 16th, 2011 Sessions: 8:30 AM-5:00 PM, continental breakfast and light lunch.
  • Monday, Jan. 17th, 2011 Sessions: 8:30 AM-12:00 PM: continental breakfast included.

Workshop papers will be eligible for a special issue of the Journal of Business & Industrial Marketing. The Best Doctoral Student Paper will receive $250 and appear in the JBIM special issue.
The event deadline for submitting ideas and abstracts is November 20, 2010. Please let us know your interest in presenting either a paper or case study, participating in a special session of your choice, or volunteering to be a moderator. Send an email to the Workshop Director at brashear@mktg.umass.edu.

Suggested topics:

  • Explorations of the B2B Enterprise
  • Knowledged based B2B services
  • New product design and commercialization
  • Models of value creation and capture in services
  • Value co-creation strategies
  • Marketing process and financial performance
  • Marketing process innovation
  • Creating and Managing Global B2B Brands
  • B2B Environmentalism
  • Social Responsibility in B2B Relationships
  • Channels and supply chain processes
  • Humanitarian logistics
  • Reverse supply chains
  • Global paradoxes in B2B marketing
  • B2B Research from BRIC countries (Brazil, Russia, India and China)
  • B2B Marketing Communities
  • Introducting LEAN to B2B Marketing
  • Global relational drivers (fairness, bonds, etc)
  • Key account management in global accounts
  • New roles for the sales force in B2B marketing
  • B2B cases are especially welcome

If you have an interest in one of these or other B2B topics, please submit via email by November 20, 2010, one of the following:

  1. Detailed abstract (minimum 3 pages, double spaced, typed);
  2. Paper or case study (maximum 20 pages, double spaced, typed);
  3. Special session proposal (3 pages, double spaced, typed) or
  4. Volunteer to be a session moderator to:

Tom Brashear
CBIM Workshop Director
E-mail: brashear@mktg.umass.edu
Isenberg School of Management
University of Massachusetts Amherst

The Center for Business and Industrial Marketing in the Robinscn College of Business at Georgia State University, was established in 1996 to provide a unique forum to research and explore the progressive world of business-to-business, or "B2B," marketing.