J Global Fashion Mar


Journal of Global Fashion Marketing, 1(3)

Journal of Global Fashion Marketing Vol.1 No.3


1. The Devil Wears Prada or Zara: A Revelation into Customer Perceived Value of Luxury and Mass Fashion Brands

– Alison E. Lloyd, Sherriff T.K. Luk

2. Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing

– Klaus-Peter Wiedmann, Nadine Hennigs, Sascha Langner

3. The Personality of Luxury Fashion Brands

– Klaus Heine

4. Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention

– Angella Jiyoung Kim, Eunju Ko

5. Use of Beauty Products among U.S. Adolescents: An Exploration of Media Influence

– Jeong-Ju Yoo, Hye-Young Kim

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6. Historical Analysis of Apparel Marketer’s Strategies: Evidence from a Nike Case

– Hyejune Park, Doris H. Kincade

*Publisher: Korean Academy of Marketing Science (www.jgams.net)