TOC: Psych Mar


Psychology and Marketing, 27(10)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: cb: journals

Psychology and Marketing 

Relevant ARCategory: Marketing Journals 

Introduction to the special issue: Implicit measures of consumer response—the search for the Holy Grail of marketing research
Jeffrey S. Nevid [Publisher]

Implicit measures of consumer cognition: A review
Claudiu V. Dimofte [Publisher] [Google Scholar]

Consumer persuasion: Indirect change and implicit balance
Javier Horcajo, Pablo Briñol and Richard E. Petty [Publisher] [Google Scholar]

Can you trust a customer’s expression? Insights into nonverbal communication in the retail context
Nancy M. Puccinelli, Scott Motyka and Dhruv Grewal [Publisher] [Google Scholar]

Measurement of implicit and explicit attitudes toward Barack Obama
Jeffrey S. Nevid and Nate McClelland [Publisher] [Google Scholar]