ARC: Connections: ELMAR: TOC areas: cb: journals

Psychology and Marketing  Relevant ARCategory: Marketing Journals

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Introduction to the special issue: Implicit measures of consumer response—the search for the Holy Grail of marketing research
–Jeffrey S. Nevid [Publisher]

Implicit measures of consumer cognition: A review
–Claudiu V. Dimofte [Publisher] [Google Scholar]

Consumer persuasion: Indirect change and implicit balance
–Javier Horcajo, Pablo Briñol and Richard E. Petty [Publisher] [Google Scholar]

Can you trust a customer’s expression? Insights into nonverbal communication in the retail context
–Nancy M. Puccinelli, Scott Motyka and Dhruv Grewal [Publisher] [Google Scholar]

Measurement of implicit and explicit attitudes toward Barack Obama
–Jeffrey S. Nevid and Nate McClelland [Publisher] [Google Scholar]

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