ARC: Connections: ELMAR: TOC areas: strategy: journals

Journal of Strategic Marketing  Relevant ARCategory: Marketing Journals

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Editorial
–Nigel F. Piercy; Carolyn A. Strong [Publisher]

Market based organisational learning, dynamic, and substantive capabilities: an integrative framework
–Sadaqat Ali; Linda D. Peters; Hong-wei He; Fiona Lettice [Publisher] [Google Scholar]

Competitive reaction to the introduction of a new product: an exploratory market signalling study
–Carmen Otero-Neira; José Varela; Teresa Garcia [Publisher] [Google Scholar]

Market fit and business performance: an empirical investigation
–Mehdi Taghian; Robin N. Shaw [Publisher] [Google Scholar]

Marketers’ perceptions of the implementation difficulties of multichannel marketing
–Michael John Valos; Michael Polonsky; Gus Geursen; Ambika Zutshi [Publisher] [Google Scholar]

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