TOC: J Strategic Mar


Journal of Strategic Marketing, 18(5)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: strategy: journals

Journal of Strategic Marketing 

Relevant ARCategory: Marketing Journals 

Nigel F. Piercy; Carolyn A. Strong [Publisher]

Market based organisational learning, dynamic, and substantive capabilities: an integrative framework
Sadaqat Ali; Linda D. Peters; Hong-wei He; Fiona Lettice [Publisher] [Google Scholar]

Competitive reaction to the introduction of a new product: an exploratory market signalling study
Carmen Otero-Neira; José Varela; Teresa Garcia [Publisher] [Google Scholar]

Market fit and business performance: an empirical investigation
Mehdi Taghian; Robin N. Shaw [Publisher] [Google Scholar]

Marketers’ perceptions of the implementation difficulties of multichannel marketing
Michael John Valos; Michael Polonsky; Gus Geursen; Ambika Zutshi [Publisher] [Google Scholar]