ARC: Connections: ELMAR: TOC areas: methods: journals

Journal of Targeting, Measurement and Analysis for Marketing  Relevant ARCategory: Marketing Journals

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Tracing customer orientation and marketing capabilities through retailers’ websites: A strategic approach to internet marketing
–Rodoula H Tsiotsou, Irini D Rigopoulou and John D Kehagias [Publisher] [Google Scholar]

Time and the salience of Macneil’s relational norms
–Robert C Fink, Kenneth J Hatten and William L James [Publisher] [Google Scholar]

Applying CHAID for logistic regression diagnostics and classification accuracy improvement
–Evgeny Antipov and Elena Pokryshevskaya [Publisher] [Google Scholar]

An analytical study of complaining attitudes: With reference to the banking sector
–Masood H Siddiqui and Shalini N Tripathi [Publisher] [Google Scholar]

Reducing the optimal to a useful number of clusters for model-based clustering
–Pascal van Hattum and Herbert Hoijtink [Publisher] [Google Scholar]

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