TOC: J Targeting Measure Analysis Mar


Journal of Targeting, Measurement and Analysis for Marketing, 18(2)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: methods: journals

Journal of Targeting, Measurement and Analysis for Marketing 

Relevant ARCategory: Marketing Journals 

Tracing customer orientation and marketing capabilities through retailers’ websites: A strategic approach to internet marketing
Rodoula H Tsiotsou, Irini D Rigopoulou and John D Kehagias [Publisher] [Google Scholar]

Time and the salience of Macneil’s relational norms
Robert C Fink, Kenneth J Hatten and William L James [Publisher] [Google Scholar]

Applying CHAID for logistic regression diagnostics and classification accuracy improvement
Evgeny Antipov and Elena Pokryshevskaya [Publisher] [Google Scholar]

An analytical study of complaining attitudes: With reference to the banking sector
Masood H Siddiqui and Shalini N Tripathi [Publisher] [Google Scholar]

Reducing the optimal to a useful number of clusters for model-based clustering
Pascal van Hattum and Herbert Hoijtink [Publisher] [Google Scholar]