Journal of Marketing at Retail
The Journal of Marketing at Retail will be published by POPAI, a trade association of the marketing at retail industry, with Richard Winter as Acting Editor-in-Chief
Call for Papers Journal of Marketing at Retail
The modern day shopper offers prolific and diverse ways for retailers and brands to connect with them in their path to purchase. The retail environment, technology, and shopping behavior are rapidly evolving making the at-retail medium one of the most effective marketing channels in transforming a consumer into a shopper and, ultimately, a buyer.
The Journal of Marketing at Retail (JMAR) is currently considering papers for inclusion in its inaugural issue launching in late Fall 2010. The double-blind peer reviewed journal stimulates and encourages research devoted to marketing at retail and shopper marketing.
Coverage includes, but is not limited to:
- Shopper Marketing
- Shopper Psychology and Behavior
- Consumer Insights
- Shopper Marketing Technology
- Digital and Mobile Marketing
- Point of Purchase Advertising
- Global and Cross-Cultural Marketing at Retail
- Branding and Brand Management In the Retail Environment
- Retailing and Pricing
Submissions from practitioners, academics and other interested parties are warmly invited for the inaugural issue.
Manuscripts may be submitted online or by email to the Editors no later than October 15, 2010.
To find out the complete details for submission and format guidelines please visit the author section of the JMAR Website
Greg Smith (POPAI) – +1 703.373.8819