ECHO Challenge 2011


The Direct Marketing Educational Foundation, in partnership with charity: water, announces this year's Collegiate ECHO Challenge

DMEF is pleased to announce that charity: water, a small nonprofit organization that provides clean drinking water to communities in developing nations, has come forward to provide a most rewarding DMEF Collegiate ECHO Challenge.

NEW PRIZE STRUCTURE:  In addition, the prize structure for 2010-2011 has been enhanced.  As in previous years, not only can winning undergraduate teams win cash awards, but, new for this year – their department of marketing (or IMC, advertising, etc.) is eligible to receive a DMEF grant for the purpose of awarding scholarships to deserving students.

RESEARCH SUMMIT SESSION:  On Sunday, 1:30 pm at the DMEF Direct/Interactive Marketing Research Summit, a Collegiate ECHO teaching session will take place. 

Collegiate ECHO Direct/Interactive Marketing Challenge 

Direct Marketing Educational Foundation ( is pleased to announce this year’s Collegiate ECHO Challenge, in partnership with charity: water to all undergraduate and graduate students worldwide in all majors!  Visit and bookmark this web page for details and updates!

Here’s a brief synopsis: 

About charity:water

Scott Harrison spent 10 years as a New York City party promoter, producing fashion and music events at top nightclubs. In 2004, disgusted with the indulgent and selfish life he led, he returned to his Christian faith and volunteered onboard a hospital ship in Liberia, Africa as their photojournalist. Two years later, he returned to New York City to found the global non-profit organization charity: water. Almost a billion people on the planet don’t have access to clean drinking water. Founded in 2006, charity: water is a non-profit organization that brings clean and safe drinking water to people in developing nations. Partnering with local organizations on the ground, they fund water solutions such as fresh water wells, spring protections and rainwater catchments, giving people in need access to the clean, safe water they need to live. charity: water currently works with more than 20 implementing water partners in 17 countries to assess and determine areas and communities of greatest need. They have provided clean and safe drinking water to over one million people in just four short years.

The Challenge

charity: water is a relatively new non-profit that has turned the non-profit model on its head.  It has leveraged today’s technology to provide its supporters with the tools necessary to fundraise and advocate on behalf of the charity independent of the organization.  Your challenge is to help charity: water engage the yet untapped audience of college/university students and spark interest in fundraising campaigns in the division.  The primary goal of charity: water in colleges will be to raise awareness that leads to individuals and groups running fundraising campaigns on Teams can be as creative as they would like but should keep in mind the size, culture, background and fundraising model of the organization.  Campaign requirements:

Campaign requirements:

§         Develop an integrated marketing plan to raise awareness and engagement with charity: water among college students.

§         Once in place, the plans should require very little day to day charity: water staff involvement. The plan should be self managing and require little support from the organization.

§         Proposal should include a mock-up of a landing page for the target audience and a description of the tools and/or features that will allow individuals to manage their involvement with charity: water.

§         Social media plays a large part of the organization’s current outreach; proposals should include a social media strategy specific to the target audience.

Benefits of Participation 

  • Students will gain hands on experience in developing a marketing plan through a real-world business case study challenge.
  • Students will be encouraged to think about their direct/interactive marketing strategy on an international level.
  • For the first time, the school whose team wins the Gold, Silver, or Bronze Award will be eligible to receive a grant to award student scholarships.
  • Cash prizes for the top 3 teams.
  • Your campaign could help take this small but nimble organization to the next level!

Participating in this exciting project about the latest cutting edge search technology will be a great differentiator and resume builder. More details and sign-up information for the exciting new Collegiate ECHO Challenge from charity:water are live at  – so bookmark this page and check back! Faculty advisors and student team leaders can register now [this links to an Intent to Compete Form] for the Collegiate ECHO Challenge.  We really do need everyone’s email addresses to keep you informed about the Challenge (and let you know if you won). Pay special attention to the sections for Faculty Advisors only and the sections for Team Leaders only.

See the Full Challenge here [link to PDF of challenge].


Sorry – neither charity:water nor DMEF is taking emails or phone calls – instead, “like” us on Facebook.  That’s where we’ll address all questions, post updates, provide news and spread  additional information about the competition.  Post all questions to our Wall.  Click the link below to find us:

DMEF Collegiate ECHO Challenge on Facebook

Or, type Collegiate ECHO Challenge in the search box when you’re on Facebook.

Jeff Nesler |  Senior Program and Web Manager