TOC: J Relationship Mar


Journal of Relationship Marketing, 9(3)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: relationships: journals

Journal of Relationship Marketing 

Relevant ARCategory: Marketing Journals 

Using Internal Relationship Marketing Activities to Enhance Cross-Selling Performance in Services
James J. Zboja; Michael D. Hartline [Publisher] [Google Scholar]

The Influence of Spirituality on Buyer Perception Within Business-to-Business Marketing Relationships: A Cross-Cultural Exploration and Comparison
Rhetta L. Standifer; Kenneth R. Evans; Beibei Dong [Publisher] [Google Scholar]

What Do You Expect? The Effect of Psychological Contracts on Affective Commitment in Industrial Marketing Relationships
Mikael Lövblad; Apostolos Bantekas [Publisher] [Google Scholar]