ARC: Connections: ELMAR: TOC areas: relationships: journals

Journal of Relationship Marketing  Relevant ARCategory: Marketing Journals

Using Internal Relationship Marketing Activities to Enhance Cross-Selling Performance in Services
–James J. Zboja; Michael D. Hartline [Publisher] [Google Scholar]

The Influence of Spirituality on Buyer Perception Within Business-to-Business Marketing Relationships: A Cross-Cultural Exploration and Comparison
–Rhetta L. Standifer; Kenneth R. Evans; Beibei Dong [Publisher] [Google Scholar]

What Do You Expect? The Effect of Psychological Contracts on Affective Commitment in Industrial Marketing Relationships
–Mikael Lövblad; Apostolos Bantekas [Publisher] [Google Scholar]