ARC: Connections: ELMAR: TOC areas: product: journals

Journal of Product & Brand Management  Relevant ARCategory: Marketing Journals

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Affect transfer in brand extensions: the role of expectancy and relevancy
–Xin Liu, Michael Y. Hu, Pamela E. Grimm [Publisher] [Google Scholar]

Consumers’ intentions of buying own-label premium food products
–Ioannis E. Chaniotakis, Constantine Lymperopoulos, Magdalini Soureli [Publisher] [Google Scholar]

Corporate social performance and financial-based brand equity
–Hui-Ming Deanna Wang [Publisher] [Google Scholar]

Uncovering the relationships between aspirations and luxury brand preference
–Yann Truong, Rod McColl, Philip J. Kitchen [Publisher] [Google Scholar]

Brand new ventures? Insights on start-ups’ branding practices
–Sabrina Bresciani, Martin J. Eppler [Publisher] [Google Scholar]

Perceived price fairness and price decay in the DVD market
–Antje Cockrill, Mark M.H. Goode [Publisher] [Google Scholar]

The two components of a fair price: social and personal
–Sarah Maxwell, Lucette Comer [Publisher] [Google Scholar]

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