TOC: J Prod Brand Man


Journal of Product & Brand Management, 19(5)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: product: journals

Journal of Product & Brand Management 

Relevant ARCategory: Marketing Journals 

Affect transfer in brand extensions: the role of expectancy and relevancy
Xin Liu, Michael Y. Hu, Pamela E. Grimm [Publisher] [Google Scholar]

Consumers’ intentions of buying own-label premium food products
Ioannis E. Chaniotakis, Constantine Lymperopoulos, Magdalini Soureli [Publisher] [Google Scholar]

Corporate social performance and financial-based brand equity
Hui-Ming Deanna Wang [Publisher] [Google Scholar]

Uncovering the relationships between aspirations and luxury brand preference
Yann Truong, Rod McColl, Philip J. Kitchen [Publisher] [Google Scholar]

Brand new ventures? Insights on start-ups’ branding practices
Sabrina Bresciani, Martin J. Eppler [Publisher] [Google Scholar]

Perceived price fairness and price decay in the DVD market
Antje Cockrill, Mark M.H. Goode [Publisher] [Google Scholar]

The two components of a fair price: social and personal
Sarah Maxwell, Lucette Comer [Publisher] [Google Scholar]