ARC: Connections: ELMAR: TOC areas: global: journals

Journal of International Marketing  Relevant ARCategory: Marketing Journals

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Effective Distributor Governance in Emerging Markets: The Salience of Distributor Role, Relationship Stages, and Market Uncertainty
–Maggie Chuoyan Dong, David K Tse, Kineta Hung [Publisher] [Google Scholar]

A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality
–James Agarwal, Naresh K Malhotra, Ruth N Bolton [Publisher] [Google Scholar]

Antecedents and Consequences of Firms’ Export Commitment: An Empirical Study
–Antonio Navarro, Francisco J Acedo, Matthew J Robson, Emilio Ruzo, Fernando Losada [Publisher] [Google Scholar]

Cross-Cultural Differences in the Effect of Received Word-of-Mouth Referral in Relational Service Exchange
–Jan H Schumann, Florian v. Wangenheim, Anne Stringfellow, Zhilin Yang, Vera Blazevic, Sandra Praxmarer, G Shainesh, Marcin Komor, Randall M Shannon, Fernando R Jimenez [Publisher] [Google Scholar]

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect
–Claudiu V Dimofte, Johny K Johansson, Richard P Bagozzi [Publisher] [Google Scholar]

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