TOC: European J Mar


European Journal of Marketing, 44(9/10)

 ARC: Connections: ELMAR: TOC

Arrow Doodadareas: management: journals

European Journal of Marketing 

Relevant ARCategory: Marketing Journals 

Effects of perceived service fairness on emotions, and behavioral intentions in restaurants
Young Namkung, Soo Cheong (Shawn) Jang [Publisher] [Google Scholar]

Managing i-branding to create brand equity
Geoff Simmons, Brychan Thomas, Yann Truong [Publisher] [Google Scholar]

Branding places: applying brand personality concept to cities
Melike Demirbag Kaplan, Oznur Yurt, Burcu Guneri, Kemal Kurtulus [Publisher] [Google Scholar]

Ethical products and consumer involvement: what’s new?
Valéry Bezençon, Sam Blili [Publisher] [Google Scholar]

Communicating charity successes across cultures: Highlighting individual or collective achievement?
Daniel Laufer, David H. Silvera, J. Brad McBride, Susan M.B. Schertzer [Publisher] [Google Scholar]

Relationship quality evaluation in retailers’ relationships with consumers
Patrick Vesel, Vesna Zabkar [Publisher] [Google Scholar]

Consumer evaluation of technology-based vertical brand extension
Hongwei He, Yan Li [Publisher] [Google Scholar]

Stages in the development of market orientation publication activity: A longitudinal assessment
Arieh Goldman, Amir Grinstein [Publisher] [Google Scholar]

International strategies of emerging market firms: Standardization in brand management revisited
Irem Eren Erdogmus, Muzaffer Bodur, Cengiz Yilmaz [Publisher] [Google Scholar]

Product value importance and consumer preference for visual complexity and symmetry
Mariëlle E.H. Creusen, Robert W. Veryzer, Jan P.L. Schoormans [Publisher] [Google Scholar]

The effect of personality on response to sexual appeals
Iain R. Black, George C. Organ, Peta Morton [Publisher] [Google Scholar]

Consumer-retailer emotional attachment: Some antecedents and the moderating role of attachment anxiety
Pavlos A. Vlachos, Aristeidis Theotokis, Katerina Pramatari, Adam Vrechopoulos [Publisher] [Google Scholar]

Formulating service business strategies with integrative services model from customer and provider perspectives
Chun-Hsien Liu, Chu-Ching Wang [Publisher] [Google Scholar]

Does experience matter?: Differences in relationship benefits, satisfaction, trust, commitment and loyalty for novice and experienced service users
Tracey S. Dagger, Timothy K. O’Brien [Publisher] [Google Scholar]