ARC: Connections: ELMAR: TOC areas: management: journals

European Journal of Marketing  Relevant ARCategory: Marketing Journals

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Effects of perceived service fairness on emotions, and behavioral intentions in restaurants
–Young Namkung, Soo Cheong (Shawn) Jang [Publisher] [Google Scholar]

Managing i-branding to create brand equity
–Geoff Simmons, Brychan Thomas, Yann Truong [Publisher] [Google Scholar]

Branding places: applying brand personality concept to cities
–Melike Demirbag Kaplan, Oznur Yurt, Burcu Guneri, Kemal Kurtulus [Publisher] [Google Scholar]

Ethical products and consumer involvement: what’s new?
–Valéry Bezençon, Sam Blili [Publisher] [Google Scholar]

Communicating charity successes across cultures: Highlighting individual or collective achievement?
–Daniel Laufer, David H. Silvera, J. Brad McBride, Susan M.B. Schertzer [Publisher] [Google Scholar]

Relationship quality evaluation in retailers’ relationships with consumers
–Patrick Vesel, Vesna Zabkar [Publisher] [Google Scholar]

Consumer evaluation of technology-based vertical brand extension
–Hongwei He, Yan Li [Publisher] [Google Scholar]

Stages in the development of market orientation publication activity: A longitudinal assessment
–Arieh Goldman, Amir Grinstein [Publisher] [Google Scholar]

International strategies of emerging market firms: Standardization in brand management revisited
–Irem Eren Erdogmus, Muzaffer Bodur, Cengiz Yilmaz [Publisher] [Google Scholar]

Product value importance and consumer preference for visual complexity and symmetry
–Mariëlle E.H. Creusen, Robert W. Veryzer, Jan P.L. Schoormans [Publisher] [Google Scholar]

The effect of personality on response to sexual appeals
–Iain R. Black, George C. Organ, Peta Morton [Publisher] [Google Scholar]

Consumer-retailer emotional attachment: Some antecedents and the moderating role of attachment anxiety
–Pavlos A. Vlachos, Aristeidis Theotokis, Katerina Pramatari, Adam Vrechopoulos [Publisher] [Google Scholar]

Formulating service business strategies with integrative services model from customer and provider perspectives
–Chun-Hsien Liu, Chu-Ching Wang [Publisher] [Google Scholar]

Does experience matter?: Differences in relationship benefits, satisfaction, trust, commitment and loyalty for novice and experienced service users
–Tracey S. Dagger, Timothy K. O’Brien [Publisher] [Google Scholar]

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