Fisher IMS/SERVSIG Dissertation Award


The Initiative for Managing Services at Ohio State University?s Fisher College of Business and the AMA?s Services Marketing SIG announce their 5th Annual Dissertation Proposal Competition

The Initiative for Managing Services (IMS) at the Ohio State University’s Fisher College of Business, and the American Marketing Association’s Services Special Interest Group (SERVSIG) are pleased to announce the “5th Annual Fisher IMS and AMA SERVSIG Dissertation Proposal Competition” for the best doctoral dissertation proposals on services. Fisher IMS will grant one winner’s award of $2,000 and up to two runners-up awards of $1,000 each. The first place winner will be awarded additional prize money of up to $1,000 to attend the SERVSIG doctoral consortium preceding the 2011 Frontiers in Service Conference.


Special Session at the 2010 Winter Educators’ Conference. Winners will be asked to present their proposals in a special session at the 2011 AMA Winter Educators’ Conference in Austin, TX (February 18-20, 2011). A panel of distinguished services research experts will participate in this special session. Awards to the winners will be presented at the conference.

Eligibility. Entrants must be doctoral candidates in marketing or a related field (e.g., consumer behavior, marketing strategy, quantitative operations management, organizational behavior, human resources, strategy, finance, information systems, economics, etc.) in a fully accredited university. Applicants should be doctoral candidates (i.e., successfully completed their qualifying exam stage), should have completed two years but no more than four years in the doctoral program as of August 1, 2010. Entrants will be required to state that they fulfill all eligibility criteria and are willing to present at the Winter AMA special session, if selected.

Submission Guidelines. Submissions should have a title page with the dissertation title, names of the candidate and advisor(s), and affiliation. This should be followed by a page with the title and an abstract of up to 150 words (no identifying names or affiliation information). This should be followed by the proposal, with a starting page number marked ‘1’.The proposal itself (i.e., text) should have a maximum length of 20 double-spaced pages. Tables, figures, and references should follow, not exceeding 10 double-spaced pages. Submissions should follow the format of the Journal of Marketing. Proposals will be judged on (1) importance and potential contribution to services research, (2) quality of theoretical/conceptual development, and (3) appropriateness and rigor of proposed methodology.


Submissions must be accompanied by the candidate’s CV, a signed eligibility agreement, and a letter from the primary thesis advisor(s). The proposal and CV (both in Microsoft Word only) should be sent by the candidate in a single email to with the subject header, “Proposal Submission”. In their email, candidates should clearly state that they fulfill all eligibility criteria and are willing to present at the Winter AMA special session, if selected. The advisors(s) should email their letter separately to with the subject header, “Letter for (candidate’s name).”


Deadline. To be eligible, submissions must be sent between October 15 and November 15, 2010.  Submissions will not be received prior to October 15, 2010 and submissions received after November 15, 2010 will not be considered. Winners will be announced in January 2011.



Competition Co-chairs: Neeli Bendapudi and Shashi Matta, Fisher College of Business, OSU