ARC: Connections: ELMAR: Posting

[Beth Walker has forwarded a link to me to a "research autobiography" of Andrew Ehrenberg that might well be of interest to a number of ELMAR subscribers. The title is, "My Research in Marketing: How It Happened":

http://www1.lsbu.ac.uk/bus-ehrenberg/documents/EhrenbergBibliography/HowItHappened.pdf

–ch]