Revisit: International Competitiveness


Special issue of Journal of the Academy of Marketing Science; Deadline 1 Feb 2011

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Journal of the Academy of Marketing Science

Call for Papers for a Special Issue on “International Competitiveness”

What makes some organizations more competitive than others in the international marketplace? Is the “international competitiveness” of these organizations driven by structural properties, strategic elements, tactical implementation, opportunistic behavior, or a combination of one of more of these and/or myriad other potential components? Marketing’s contribution to the scholarly dialogue about what makes some organizations internationally competitive is important and potentially unique. In a global marketplace which is converging in tastes and market segments in some respects and diverging in others, marketing has an opportunity to be in the forefront of scholarship.

The special issue on international competitiveness aims to publish papers that will shed greater insights into how marketing can help describe, explain, and predict issues within the scope of organizations being internationally competitive. Firm competitiveness in an international context can be assessed at various levels where marketing phenomena can be of strong influence. Some examples of these levels include: unit, profit center, firm, venture, strategic group, industry, country, and world region. The special issue targets any level(s) of international competitiveness, as long as the core focus is marketing phenomena which are related to a firm’s competitiveness in the international marketplace (including organizational units, profit centers, etc.).

To address these issues, the Journal of the Academy of Marketing Science is issuing a call for papers for the purpose of advancing marketing knowledge on firm competitiveness in the global marketplace. In terms of content, papers may be either conceptual or empirical in nature and pursue either theory-building or theory-testing. In terms of methodology, papers may be based on empirical techniques (e.g., case, survey, archival research) or on modeling techniques (i.e., optimization or simulation). Papers that integrate multiple perspectives and/or multiple methodologies are especially encouraged.

Papers targeting the special issue should be submitted using the JAMS submission system ( and will also undergo the same review process as regularly submitted papers. The deadline for submission is February 1, 2011. Questions pertaining to the special issue should be directed to:

G. Tomas M. Hult, Editor
Anne Hoekman, Managing Editor
Journal of the Academy of Marketing Science
Michigan State University
East Lansing, MI 48864-1121, USA
Phone: +1-517-353-4336